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Like to dislike

cough medicineIn another useful submodality technique, known as like-to-dislike we take a substance we like and turn it into something we don't like. By reversing the technique you can also get yourself to like something which previously you had disliked.

Like to dislike works best when the dislike is really intense and two substances are quite similar. Red wine, for example, is similar in many ways to cough syrup. If you love red wine and hate cough syrup, mapping the submodalities of the cough syrup onto the red wine will tend to make you hate red wine.

The technique is simple, quick and effective:-

  1. Elicit the submodalities of the substance you like (making a note of any unconscious changes in physiology such as skin colour, breathing or muscle tone if you are able - these will come in useful for testing purposes)
  1. Break state
  1. Elicit the submodalities of a similar substance that you dislike (the more intense the dislike the better, and again noting changes in physiology if you are able)
  1. Carry out a contrastive analysis between the two sets of submodalities - find the difference that makes a difference
  1. Map the contrasting submodalities from the disliked substance onto the liked substance (converting the thing we like into a thing we dislike in the process).

You can do this technique with yourself. For the purposes of the exercise we'll assume that you are doing it with another person.

1. Submodality elicitation

Elicit the submodalities quickly in order to ensure that you get unconscious responses as unconscious responses tend to be cleaner and as a result the technique tends to be more effective.

It's also important to consider submodalities from the major representational systems - Visual,
Kinesthetic and Auditory. Let's start with some sample questions for the visual modality (remember to record the answers for use in the next stage):-

  1. Do you have a picture?
  2. Is it black-and-white or colour?
  3. Is it bright or dim?
  4. Near or far?
  5. Associated or dissociated?
  6. Still picture or a movie?
  7. 3D or flat?
  8. Focussed or defocussed?
  9. Framed or panoramic?
  10. Is the picture centred of off to one side?

Once you've elicited the visual submodalities of the substance that the person likes, ask them if there are any sounds that are important. If the answer is yes then elicit the auditory submodalities, if no then skip auditory submodalities. (See the earlier submodalities page for examples of submodality distinctions).

Ask the person if there are any feelings that are important. Again, elicit the kinesthetic submodalities if the answer is yes, skip them if no.

Olfactory and gustatory modalities tend to play little or no part in this particular process so skip those also.

Once you have a list of all the important submodality distinctions for the liked substance, get them to break state (i.e. clear the screen or ask them a complete non-sequitur such as Do you smell popcorn?) then repeat the process above, this time eliciting the submodalities of the substance the person dislikes.

When you have two lists of submodality distinctions (one for the liked substance, one for the disliked) it's time to move to the next stage - contrastive analysis.

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