Persuasive communication mastery is an invaluable skill not only for use in NLP but for life in general, especially if you're a person who likes to make an impact on the world rather than a person who just goes with the flow.
Many of the most powerful, influential and successful people throughout history were made so by the very fact that they were such artfully persuasive communicators.
From a personal development standpoint learning to utilise your communication skills with volition is fundamental to producing your desired outcomes with ease and finesse.
If you're a leader your ability to communicate persuasively and effectively will play a major role in convincing others to follow you.
If you're a coach or a therapist your communication skills will help to determine whether your client makes effective changes and achieves break-through results.
If you're a sales person, your ability to communicate effectively may be the major determining factor in convincing you prospect that your product or service is right for them.
In this section of the site we're going to focus primarily on the use of language - the Linguistic element of Neuro Linguistic Programming.