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Foundations of anchoring

Ivan Pavlov Anchoring is based upon the concepts of the Conditioned Response and Stimulus/Response Theory as made famous by the gentleman on the right - the eminent Russian physiologist, psychologist and physician Ivan Petrovich Pavlov.

Whilst feeding dogs that he was studying Pavlov noted that they tended to salivate more just before the food was delivered to their mouths and arrived at the conclusion that the food was a stimulus which triggered a physiological response in the dogs in the form of the increased rate of salivation.

Fascinated by the concept Pavlov shifted the focus of his research and began to experiment by preceding the act of feeding with the introduction of various different stimuli including bells, whistles, metronomes and tuning forks.

As a result of these experiments Pavlov noted that for the dogs the conditioned stimulus (bells etc.) became neurologically linked with the unconditioned stimulus (the food) and began to produce the same response (increased salivation). Pavlov further noted that after a number of repetitions the Stimulus/Response link between the conditioned stimulus and the response became so strong that the dogs would salivate at the sound of a bell even when the food was not present.

How does this relate to Anchoring in NLP? Simple - Anchoring uses the same principles of stimulus/response.

By associating a desired response or state with a unique stimulus a number of times the two become linked in such a way that when the same stimulus is applied later the associated response or state will occur naturally and automatically.

Read on to learn the process and how you can begin to practice and use it for yourself.

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